Crescendo

Cannabis is a human story. One told throughout history and exemplified through the staggering diversity of strains that exist today. A richly woven tapestry that tells the story of mankind’s experiences and interactions with the plant.

Cannabis has crossed borders, traded hands, changed soils – both freely and in secret – for over 3,000 years, evolving every step of the way.

It’s a story of the countless, diverse cultures that have shaped and been shaped by it and a rich, complex history worthy of respect.

Natural History honours these stories by choosing not to take shortcuts and strives to understand, uncover and preserve the carefully crafted cannabis genetics that have evolved alongside humanity.

Cannabis is a human story. This Is Our Chapter.